Privacy Policy
Last updated 16 August 2026
Snowman Technologies builds and operates communications systems, including Booked, an AI phone answering service for small businesses. This policy explains what information we handle, why, and what we do with it.
Calls handled by Booked may be recorded and transcribed. Callers are told this at the start of the call, before the conversation begins. Recording exists so the business owner receives an accurate message.
Who this covers
Two different groups of people are described below, and they are treated differently:
- Our customers, the businesses that subscribe to Booked.
- Callers, the members of the public who phone one of those businesses and reach Booked.
Information we collect from our customers
- Business name, contact name, email address, and phone number
- The public website address of the business, and the publicly available content we read from it so the assistant can answer questions accurately
- Instructions the customer writes describing their services
- Billing details, which are processed by our payment provider and are never stored on our systems
Information we collect from callers
- The phone number the call is placed from, supplied by the telephone network
- An audio recording of the call, and a written transcript of it
- Details the caller provides during the call, such as their name and what they need help with
- The time and duration of the call
We do not ask callers for payment card details, government identifiers, or health information, and the assistant is not designed to collect them.
Why we handle it
- To answer the call and understand what the caller needs
- To deliver the caller's message and contact details to the business they called
- To operate, secure, and improve the reliability of the service
- To bill our customers and to meet our legal and tax obligations
We do not sell personal information, and we do not use call recordings or transcripts for advertising.
Who we share it with
We use a small number of service providers to run Booked. They process information only to deliver the service to us:
- A telephony provider, to carry the call and produce a transcript
- A speech provider, to produce the assistant's voice
- A language model provider, to understand the caller and compose a reply
- A cloud hosting provider, to run the software and store data
- A payment processor, to handle subscription billing
The business a caller phoned receives that caller's details. That is the purpose of the service.
We may also disclose information where we are required to by law, or to protect the safety of a person.
How long we keep it
- Call recordings and transcripts: kept while they are needed to deliver the message and support the customer, and deleted on request.
- Customer account information: kept while the account is active, and for a reasonable period afterwards to meet legal and accounting obligations.
Recording and consent
Booked announces at the start of the call that it is an AI assistant and that the call may be recorded, before any conversation takes place. Some states and countries require the consent of every party to a recorded call. Businesses using Booked are responsible for ensuring their use of call recording complies with the law where they and their callers are located. A caller who does not wish to be recorded should end the call.
Your choices
You can ask us what information we hold about you, ask us to correct it, or ask us to delete it. Callers may ask for a recording and transcript of their own call to be deleted. Email hello@snowman-technologies.com and we will respond.
Security
Access to call data is restricted to the people who need it to run the service. Data is transmitted over encrypted connections and stored with our hosting provider. No system is perfectly secure, and we do not claim otherwise.
Children
Booked is a service sold to businesses and is not directed at children. We do not knowingly collect information from children.
Changes
If we change this policy we will update the date at the top of this page. Material changes affecting customers will be sent by email.
Contact
Snowman Technologies
hello@snowman-technologies.com